Three Day Music Festival

Taste of Little Italy 2019

The client reached out to St. Royal for an RFQ in early may looking for a music management company to update the music program and talent management for a 3-day street festival.

There were to be 6 live music stages, each with continuous live performances from morning to night over 3 days – in total over 100 hours of live music to plan. St. Royal was brought on just 5 weeks prior to the festival to design, roster, and manage a dynamic music program!

The result was a major success!

Background

The Taste of Little Italy – taking place from Friday, June 14 to Sunday, June 16, attracts 500,000 visitors over a weekend and features live music on multiple street corners and on the main stage, extended patios, multicultural vendors, amazing food, carnival rides, and interactive activities for families. This festival is a major opportunity to attract brand new sponsorships, track insights and effects of the program on F&B sales, and provide performance opportunities for Toronto’s local up-and-coming music talent.

The total festival music program included:

3 Days of Music,

6 Concurrently Active Stages, with one Main Stage,

40 Live Acts – sourced, vetted, scheduled, & managed logistics and all manner of individual needs,

Over 100 Hours of Live Music Programming,

St. Royal Assets:

Cheif Project Management,

Talent Manager,

Talent AV Coordinator,

Festival On-Site Talent Manager,

Festival On-Site Talent Supervisor Volunteer Staff at every stage,

Custom-built artist-portal website for performance, load-in, logistics, setup & soundcheck information.

Collaboration with onsite festival management, the BIA planning committee, police, fire and emergency services.