Taste of Little Italy 2019

The client reached out to St. Royal for an RFQ in early may looking for a music management company to update the music program and talent management for a 3-day street festival.

There were to be 6 live music stages, each with continuous live performances from morning to night over 3 days – in total over 100 hours of live music to plan. St. Royal was brought on just 5 weeks prior to the festival to design, roster, and manage a dynamic music program!

The result was a major success!



The Taste of Little Italy – taking place from Friday, June 14 to Sunday, June 16, attracts 500,000 visitors over a weekend and features live music on multiple street corners and on the main stage, extended patios, multicultural vendors, amazing food, carnival rides, and interactive activities for families. This festival is a major opportunity to attract brand new sponsorships, track insights and effects of the program on F&B sales, and provide performance opportunities for Toronto’s local up-and-coming music talent.


The total festival music program included:

3 Days of Music,

6 Concurrently Active Stages, with one Main Stage,

40 Live Acts – sourced, vetted, scheduled, & managed logistics and all manner of individual needs,

Over 100 Hours of Live Music Programming,

St. Royal Assets:

Cheif Project Management,

Talent Manager,

Talent AV Coordinator,

Festival On-Site Talent Manager,

Festival On-Site Talent Supervisor Volunteer Staff at every stage,

Custom-built artist-portal website for performance, load-in, logistics, setup & soundcheck information.

Collaboration with onsite festival management, the BIA planning committee, police, fire and emergency services.


Music & Entertainment

Production & Design

Entertainment Coordinator

Andrew St. Royal

The Team

Music Program

Start Planning Your Event

Our team will assist in designing the music experience for your special event. Share your vision with us and we’ll help you realize it.

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