The Taste of Little Italy
A staple of Toronto's summer festival series, The Taste of Little Italy is a 3-day, 6-stage music festival managed by St. Royal
Taste of Little Italy 2019
The client reached out to St. Royal for an RFQ in early may looking to update and offload the programming management for Taste of Little Italy street festival taking place Friday, June 14 – Sunday, June 16. St. Royal had just over 5 weeks to design, roster, and manage a dynamic music program.
Background
TOLI attracts 500,000 visitors over the weekend and features live music on multiple street corners and on the main stage, extended patios, multicultural vendors, amazing food, carnival rides and interactive activities for families. This festival is a major opportunity to attract brand new sponsorships, track insights and effects of the program on F&B sales, and provide performance opportunities for Toronto’s local up-and-coming music talent.
The total festival music program included:
3 Days of Music,
6 Concurrently Active Stages, with one Main Stage,
40 Live Acts – sourced, vetted, scheduled, & managed logistics and all manner of individual needs,
Over 100 Hours of Live Music Programming,
St. Royal Assets:
Cheif Project Management,
Talent Manager,
Talent AV Coordinator,
Festival On-Site Talent Manager,
Festival On-Site Talent Supervisor Volunteer Staff at every stage,
Custom-built artist-portal website for performance, load-in, logistics, setup & soundcheck information.
Collaboration with onsite festival management, the BIA planning committee, police, fire and emergency services.
Start Planning Your Event
Our team will assist in designing the music experience for your special event. Share your vision with us and we’ll help you realize it.
