Ultimate Guide to Background Music for Hotels

26.11.2024
Andrew St. Royal

The Ultimate Guide to Background Music for Hotels: Enhancing Every Guest Space

In hospitality, every detail contributes to creating memorable guest experiences, and music is no exception. Whether it’s a serene melody in the spa or upbeat tunes in the bar, the right background music can elevate the ambiance and reinforce your brand’s identity. This guide explores how hotels can strategically use music to enhance every space, delight guests, and create a cohesive experience throughout the property.

A serene beach lounge setup, evoking luxury and relaxation, perfect for marketing campaigns emphasizing exclusivity and tranquility

Why Background Music Matters in Hospitality

Background music isn’t just filler—it’s a powerful tool to set the tone and evoke emotion. When thoughtfully curated, it can:

  • Influence guest behavior: Soothing sounds can encourage guests to relax, while lively tracks can boost energy in social spaces.
  • Strengthen your brand identity: Music that reflects your property’s style and location can reinforce your brand in subtle but impactful ways.
  • Create lasting memories: Guests may forget the decor, but they’ll remember how they felt. Music helps create emotional connections to your property.

Choosing the Right Music for Each Hotel Space

1. The Lobby
As the heart of your hotel, the lobby sets the stage for the guest experience. Opt for welcoming, sophisticated music that evolves throughout the day—soft instrumentals in the morning, light electronic beats in the afternoon, and jazzy or soulful tones in the evening.

2. Restaurants and Bars
Pair music with the dining experience. Relaxed acoustic or jazz for brunch, smooth lounge music for dinner, and energetic tracks for cocktails create a seamless atmosphere. Custom playlists or live DJs can be used to amplify your bar’s vibe, especially during themed events.

3. Spa and Wellness Areas
Create a tranquil sanctuary with ambient music, nature sounds, or instrumental pieces. The key is to foster relaxation and mindfulness, helping guests unwind from their busy lives.

4. Fitness Centers
Energize workout sessions with upbeat tracks or motivational playlists. Keep in mind your demographic—choose modern, high-energy songs that appeal to a wide audience.

5. Event Spaces
Customizable music is essential here. Whether it’s a corporate event, a wedding, or a private celebration, let the guests set the tone while your hotel supports with premium sound systems and playlists curated for the occasion.

Hotel Background Music Genres to Consider

Each area of your hotel calls for a unique vibe, and the right genres help set the stage:

  • Jazz Music: A timeless favorite, perfect for morning lobby vibes or sophisticated dinners.
  • Lounge Music: Smooth and easy-listening, ideal for bars and lounge areas.
  • Uptempo Beats: Higher energy lounge and electronic, great for keeping the bar lively and bumping.
  • Bossa Nova Music: A warm, jazzy samba mix suited for hallways, lobbies, and outdoor spaces.
  • Environmental Music: Nature-inspired sounds that promote serenity in spas and pool areas.
  • Instrumentals: Piano, acoustic guitar, or other vocal-free music fit for any setting at any time.

Visit our Spotify for a Selection of Sample Background Music Playlsts

Tips for Selecting and Managing Hotel Background Music

1. Curate Playlists That Evolve Throughout the Day
The mood shifts as the day progresses, and your music should reflect this. Start with gentle tunes in the morning, build energy in the afternoon, and transition to more engaging or relaxing sounds in the evening.

2. Keep Your Brand in Mind
Music should align with your property’s unique identity. A luxury urban hotel might benefit from sleek, modern beats, while a tropical resort might opt for breezy, acoustic tunes.

3. Use Professional Music Services
Relying on consumer streaming services or personal playlists might seem convenient, but they’re not licensed for commercial use and can present legal risks. Professional music curators ensure that your playlists are DRM-compliant, fully licensed, and tailored to your hotel’s specific needs. They can also create custom playlists that evolve with your brand and deliver high-quality sound across all spaces.

4. Optimize Music for Every Space
Every area of your hotel serves a different purpose, and the music should reflect that:

  • Lobby: Make a welcoming first impression with soft, elegant music that sets the tone for the stay.
  • Restaurants and Bars: Complement dining and socializing with music that enhances the experience, from relaxed brunch tunes to vibrant evening beats.
  • Spa and Wellness Areas: Use calming, ambient tracks to create a tranquil oasis for relaxation.
  • Fitness Centers: Energize workouts with high-tempo tracks that motivate guests.

5. Create a Seamless Guest Experience with Organization
Managing music across different spaces and times doesn’t have to be overwhelming. Use digital tools or maintain a detailed guide for your hotel’s music program. Document playlists by time of day, space, and occasion, and include specific volume levels for each area. You can even create a “Do Not Play” list to ensure the music always aligns with your hotel’s standards.

6. Engage Guests with Live Music and DJs
Nothing captures attention like live music or a skilled DJ. From a jazz trio in the lobby to a DJ spinning by the pool, these performances bring energy and exclusivity to your property. They’re also excellent tools for drawing attention to your other amenities, such as signature cocktails or exclusive dining packages.

7. Partner with Experts to Craft a Unique Soundtrack
Luxury hotels like The Four Season, The Ritz-Carlton and the W Hotel set the bar for creating a cohesive sound throughout their properties. By collaborating with professional curators, they develop personalized playlists and soundscapes that reflect their brand while elevating the guest experience. A tailored music strategy ensures that your property resonates with guests long after their stay.

A sophisticated rooftop scene with people enjoying drinks in a luxurious urban setting

Why Consistency Matters

Guests notice when music feels disjointed between spaces. A well-thought-out music program creates a sense of cohesion that enhances the overall guest experience. With curated playlists, live music, and consistent branding, your hotel can leave a lasting impression that guests will want to return to.

Part Two of Your Playlist Journey

Discover the best music to play in your hotel lobby and learn how curated live music can transform hotel guest experiences.

Ready to Define Your Hotel’s Sound?
Contact us today to explore how our music programming services can transform your hotel lobby into a welcoming, unforgettable space.

About St. Royal Entertainment

At St. Royal Entertainment, we specialize in crafting unforgettable live music experiences tailored for luxury hotels, high-end venues, and upscale establishments. As a full-service agency, we handle everything from talent selection and innovative music programming to seamless event production and logistics, enhancing your venue’s ambiance while supporting your business goals.

Why Choose St. Royal Entertainment?

  • Expert Talent Selection: Our curated roster of top-tier musicians, bands, and DJs ensures the perfect match for your venue’s vibe and clientele.
  • Innovative Music Programming: We collaborate with you to design captivating music programs that delight guests and inspire repeat visits.
  • Effortless Logistics: From setup to final encore, we manage every detail for flawless execution and peace of mind.
  • Boost Revenue and Foot Traffic: Our strategic approach enhances your F&B sales, drives foot traffic, and positions your venue as a cultural trendsetter.
  • Tailored Solutions: Every element of our service is customized to align with your brand’s values, goals, and target audience.

Elevate Your Venue Experience

Ready to transform your venue’s atmosphere with exceptional live music? Partner with us to design a music program that captivates guests and reinforces your brand. Bring your vision to life unforgettable experiences for your guests. Contact us today to explore how we can help you achieve your goals with professional live music programming.

About the Author

Andrew St. Royal is the founder and creative director of St. Royal Entertainment. A former professional musician, Andrew has been instrumental in thousands of events, bringing his expertise as a musician, band leader, agent, music designer, and event producer to every experience. His deep understanding of live entertainment and event production allows him to create unforgettable, strategically curated music programs for high-end venues and luxury events.